At the end of the day, if there is no purpose to your website, then it won’t be effective. Find a niche if you can. Find a reason to bring visitors back to your site and keep them there. A great website design meeting the aforementioned practices is a great way to start.
As stated, there are many areas that could be discussed on the topic of “what makes a great website“. The items outlined in this post are the major factors that will certainly help when planning for your design. If you implement them, you are on your way to a better understanding of solid web design practices.