Introducing the Basic Build WordPress Theme
My name is Bert Hixson. I have been designing and developing websites since 2005. Specializing in WordPress, I have built 100’s of WordPress sites through my business at Web Considerations. I have also worked as a freelancer for other web design agencies and website providers, building highly functional, performance-based WordPress themes.
Read more about me on LinkedIn.
With that said, I have developed a lightweight WordPress theme that makes building a WordPress website very easy. It works “somewhat” like a page builder by providing design and feature options, but it does not have performance issues that so many page builder themes do. Performance score comparisons are often 30+ percentage points higher. For one reason, theme scripts are only loaded if a specific option is selected. Page builders often load dozens of scripts on every page whether needed or not – which kills website performance.