What is Responsive Web Design

Posted on: June 23, 2014

It seems that practically every new client today wants a mobile friendly version of their website. If they don’t bring up the topic, it doesn’t take much more than a brief description explaining what is responsive web design to get them on board with the idea.  It would typically be important, to have a separate web design (or style-sheet) for the iPhone, one for the an Android, the iPad, the Kindle and etc. Keeping in mind, all screen resolutions must be compatible too. Over the next several years, there is no doubt that even more devices will come out that will also require a new web design. Will it ever end? Short answer… no.

As it relates to web design and development, most designers are quickly getting to the point of being unable to keep up with all the various resolutions and device types. Creating a version of a website design for each resolution and device would be close to – if not outright impossible. At the very least, it would be highly impractical. So how does one more easily accommodate all of these different devices and screen resolutions without the risk of losing visitors from a specific device type over the other? Can this be done? Yes! The answer lies in responsive web design.

Really… What is Responsive Web design?

So what is responsive web design? In technical terms: it is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. More simply put, it is a way to design websites so that the design will adapt to the size of the screen it is being viewed on.

The designing practice is a combination of flexible grids and layouts, images and CSS media queries. As a website visitor moves from their laptop to mobile device to desktop, the website will automatically modify its layout adjusting for resolution, image size and scripting abilities. To put that in another way, the website is designed to automatically respond to the user’s preferences. This practice eliminates the need for a different design and development phase for each new device that is currently on the market as well as those to come.

Where can you get a Responsive Web Design?

The use of mobile devices to navigate the web is growing at a pace faster than everyone expected. In fact, statics now show that more people are using mobile devices to surf the web more than those on desktops and laptops. Unfortunately a lot of the web is not yet optimized for those mobile devices. The good news is that responsive design is becoming the standard for most all designers – at least those who are staying current with the latest trends. Like Web Considerations.

So, with that being said, if you are in the market for a new website design or looking for a website re-design that will incorporate a responsive design, reach out and contact us, we will be happy to discuss your needs and answer any questions you may have.

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